Advertising in Mexico City can be a little different than back home. A favorite method is to decorate an entire vehicle like we do with city buses. The interesting part is that they cover three vehicles with the exact same advertisement and then drive the line up of the three vehicles down the road. Today, we saw 5 small cars decorated with a Hannah Montana advertisement for the new season of shows on the Disney Channel. I'm a slow draw with the camara so we only caught a photo of the two vehicles at the front of the procession. I guess the thinking is that if one vehicle with advertising is eyecatching, how much moreso are 5 vehicles all together! If you double click on the photo, you can have a closer look. The bus in front of these cars is also covered with an ad for Pizza Hut.
No comments:
Post a Comment